The Checklist — PatientLeadGen

How people find you when they go looking for an eye doctor.

Google Business Profile & Local Search Your free Google listing and how you show up in local map results and 'near me' searches.
Healthcare Directories Third-party listings like Healthgrades, Vitals, and Zocdoc where patients research and book providers.
Insurance & Vision Plan Provider Directories Provider listings inside payer and vision-plan portals (VSP, EyeMed, Davis Vision) that members search.
Patient Financing Partner Directories Provider locators run by patient-financing partners like CareCredit and Alphaeon.
Search Engines & AI Assistants Showing up in Google's organic results and in AI assistant answers (ChatGPT, Perplexity, Google's AI Overviews) when people search for an eye doctor or a procedure.

Advertising you pay for to reach patients in your area.

Paid Search Google and Bing search ads that put you at the top when patients search for procedures or providers.
Paid Social Targeted ads on Meta, Instagram, and TikTok to reach patients in your area.
Display & Programmatic Advertising Banner and programmatic ads that retarget visitors and build awareness across the web.
Traditional Paid Media Print, radio, TV, and direct mail. Still effective for certain procedures and demographics.

Your website, content, social presence, and reviews.

Website The on-site experience that turns visitors into booked appointments: speed, clarity, mobile, and easy scheduling.
Content Marketing Educational videos (YouTube) and blog posts, guides, and resources that attract and inform prospective patients.
Organic Social Media Presence Your non-paid presence and posting on social platforms.
Reviews & Online Reputation Management Generating, managing, and responding to patient reviews across Google and other platforms.

Patients sent your way by other providers and partners.

OD–MD Referral Relationships Co-management and referral relationships with optometrists who send surgical and specialty cases.
Vision Plan Referral Networks Networks that route vision-plan members and elective-procedure prospects to participating practices.
Manufacturer Programs Surgeon locators and partner programs from premium IOL and refractive manufacturers (Alcon, J&J Vision, Bausch+Lomb).
Hospital, Urgent Care & ER Referral Relationships Referral relationships with hospitals, urgent care, and ERs for eye emergencies and follow-up.

Getting more from the patients you already have.

Patient Reactivation Bringing lapsed or overdue patients back through automated outreach to your existing database.
Email Marketing & Newsletters Ongoing email to your patient base: newsletters, promotions, and education.
Internal Referral Programs Structured word-of-mouth: encouraging and tracking referrals from current happy patients.
Recall Systems & Appointment Reminders Keeping current patients on schedule with automated recalls and reminders.

Showing up in your community and in the press.

PR & Media Earned coverage: local news, podcasts, and expert commentary that builds authority.
Community Events & Screenings In-person presence: community events, free screenings, and local sponsorships.
Professional Speaking & Education Patient seminars, CME, and speaking that positions your providers as experts.

Every place a practice can find patients, on one page.