Every place your practice could be finding patients.
23 channels · 6 groups · zero jargon
This is the whole landscape on one page. Each tile is a real way patients find an eye practice. Browse it, or take the assessment to see which ones you’re covering.
How people find you when they go looking for an eye doctor.
Google Business Profile & Local Search
Your free Google listing and how you show up in local map results and 'near me' searches.
Healthcare Directories
Third-party listings like Healthgrades, Vitals, and Zocdoc where patients research and book providers.
Insurance & Vision Plan Provider Directories
Provider listings inside payer and vision-plan portals (VSP, EyeMed, Davis Vision) that members search.
Patient Financing Partner Directories
Provider locators run by patient-financing partners like CareCredit and Alphaeon.
Advertising you pay for to reach patients in your area.
Paid Search
Google and Bing search ads that put you at the top when patients search for procedures or providers.
Paid Social
Targeted ads on Meta, Instagram, and TikTok to reach patients in your area.
Display & Programmatic Advertising
Banner and programmatic ads that retarget visitors and build awareness across the web.
Traditional Paid Media
Print, radio, TV, and direct mail — still effective for certain procedures and demographics.
Your website, content, social presence, and reviews.
Website & SEO
Your website's organic search visibility and the on-site experience that turns visitors into bookings.
Content Marketing
Educational blog posts, guides, and resources that attract and inform prospective patients.
Organic Social Media Presence
Your non-paid presence and posting on social platforms.
Reviews & Online Reputation Management
Generating, managing, and responding to patient reviews across Google and other platforms.
Patients sent your way by other providers and partners.
OD–MD Referral Relationships
Co-management and referral relationships with optometrists who send surgical and specialty cases.
Vision Plan Referral Networks
Networks that route vision-plan members and elective-procedure prospects to participating practices.
Manufacturer Programs
Surgeon locators and partner programs from premium IOL and refractive manufacturers (Alcon, J&J Vision, Bausch+Lomb).
Hospital, Urgent Care & ER Referral Relationships
Referral relationships with hospitals, urgent care, and ERs for eye emergencies and follow-up.
Getting more from the patients you already have.
Patient Reactivation
Bringing lapsed or overdue patients back through automated outreach to your existing database.
Email Marketing & Newsletters
Ongoing email to your patient base — newsletters, promotions, and education.
Internal Referral Programs
Structured word-of-mouth — encouraging and tracking referrals from current happy patients.
Recall Systems & Appointment Reminders
Keeping current patients on schedule with automated recalls and reminders.
Showing up in your community and in the press.
PR & Media
Earned coverage — local news, podcasts, and expert commentary that builds authority.
Community Events & Screenings
In-person presence — community events, free screenings, and local sponsorships.
Professional Speaking & Education
Patient seminars, CME, and speaking that positions your providers as experts.